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    The Curriculum

    The Curriculum: Everything You Need to Know to Be a Master of Business Arts

    图书分类: 管理理论
    作者英文名: Stanley Bing
    ISBN: 9780061998539 商品编号: 0061998532
    出版日期: 2014-04-01 上架时间: 2015-03-09
    出版社: HarperBusiness
    关键词: MBA课程精华 管理入门
    适合阅读人群: 中层
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    定价:¥350.00会员价:¥350.00

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    The Only Business School You'll Ever Need.

    内容简介

    From the mind of the ultimate corporate gunslinger comes this no-nonsense, real-world Curriculum, designed to augment—if not replace—the more traditional path to achieving mastery of the business universe. Conquer this sharp, practical and often amusing course of study and save $250,000 of wasted business school tuition. 

    Unlike those august, Ivy-encrusted factories that churn out masterful business administrators, The Curriculum will teach you the art of business, employing a smart, tactical battle plan that will prove infinitely more awesome as you make your way in the world.  

    We begin, in the Core Curriculum, with the acquisition and maintenance of Power. Included are such essentials as Not Appearing Stupid (an early career requirement), Fabricating A Sustainable Business Personality, and the arts of Management and Selling.

    The Advanced Curriculum hones the skills that are required to seize Success by the throat and shake it until valuable prizes fall out of its pockets, including fundamentals on Strategic Thinking, Self-Branding, mastering Electronic Communications, and dealing with Crazy People.

    Tutorials and Electives, which students may pursue as their interest or discretion advises, include lessons on Giving an Effective Presentation, Business Drinking, and the Care and Feeding of Ultra-Senior Officers.

    Lavishly enhanced with numerous charts, graphs, and other illuminating business illustrations, and backed up by years of study from Mr. Bing’s proprietary research organization (The National Association of Serious Studies), The Curriculum will occupy a place of pride on any bookshelf dedicated to the study of business, how it works, and how it can be used against those who don’t know how it works.

    作者简介

    Stanley Bing is a columnist for Fortune magazine and the bestselling author of Crazy Bosses, What Would Machiavelli Do?, Throwing the Elephant, Sun Tzu Was a Sizzy, 100 Bullshit Jobs . . . And How to Get Them, and The Big Bing, as well as the novels Lloyd: What Happened and You Look Nice Today. By day he is an haute executive in a gigantic multinational corporation whose identity is one of the worst-kept secrets in business.