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A Sense of Urgency

A Sense of Urgency

图书分类: 组织变革
作者英文名: John P. Kotter
ISBN: 1422179710 商品编号: 1422179710
出版日期: 2008-12-31 上架时间: 2009-10-20
出版社: Harvard Business School Press 季度推荐: 2008第四季度
关键词: 约翰·科特 变革 紧迫感
适合阅读人群: 中层
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天翼观点

Written in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company.

内容简介

Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide. Now, in Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change. Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises. In this exciting new book, Kotter explains: How to go beyond "the business case" for change to overcome the fear and anger that can suppress urgency Ways to ensure that your actions and behaviors -- not just your words -- communicate the need for change How to keep fanning the flames of urgency even after your transformation effort has scored some early successes Written in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company.